Assets & Materials
Treasure Vault
General marketing strategy
- Master the basics
- Morgan Brown on the hustle stage
- All the growth hacks you'll ever need
- How to grow a lifestyle business with Nat Eliason
- Product vs. Growth
- How I would growth hack a barber shop
Process & Lean
- Sumo on 809/20 business validation
- Good Design Faster (on iterative design)
- Lean: learning over optimisation
- Why you should do a tiny product first
- Intercom on process
- Videofruit on pre-selling and early validation
- Paul Graham "how to get startup ideas"
- Running lean (book)
- Startup Owners Manual (book)
Distribution channels
- Traction (book) The original version that module 1 is based on!
Growth Loops
- Reforge on growth loops
- Andrew Chen on growth loops
- Key Elements of a massively scalable startup
- Stacking user acquistion loops like SurveyMonkey
- Growth Models Article by Andy Johns (Growth @Facebook, etc.)
- Scientific Marketing Article by SumoMe
- Epic list of further resources